iPROMOTEu, Wayland, Mass., has hired Stacey McConnell as senior marketing manager.
McConnell will be responsible for iPROMOTEu’s event operations and logistics, as well as project management of marketing initiatives. In addition to planning exclusive iPROMOTEu events, McConnell will lend her industry knowledge to developing innovative marketing tools, including digital catalogs, direct mail campaigns and more.
“After being away from the industry for a year, I am thrilled to jump back in with such a thriving and successful organization as iPROMOTEu,” McConnell said. “With its strong leadership, I am excited to be part of the creative journey that will positively impact the affiliates we serve and the relationships we hold with our supplier partners.”
Throughout her 20-plus year career, McConnell has managed a breadth of marketing and event planning teams at AIA Corporation, AIM Smarter LLC and Promo Marketing Media Group. She has a proven track record of planning, developing, and executing innovative marketing campaigns and successive events.
“Stacey is very well respected in the industry, and is known for building and strengthening strategic relationships at all levels,” said Lori Bauer, senior vice president of affiliate sales and support for iPROMOTEu. “With her marketing expertise, positive outlook and dynamic personality, I am confident Stacey will be an asset to the iPROMOTEu team. With experienced industry marketing executive Laura High now overseeing all marketing efforts, as well as the addition of Stacey, we are positioned to quickly accelerate affiliate marketing initiatives, and could not be more excited about the creative thought leaders at the helm.”
For more information on iPROMOTEu, visit www.ipromoteu.com.
